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Product description
Say it loud and say it clear
One of the biggest risks with any business is over familiarity. When you know something very well it’s easy to assume others know what you’re talking about. In fact, the longer you do something, the more you’ll start to use jargon, inadvertently putting distance between you and the potential customer.
In the worst-case scenario you might actually forget to tell the customer what it is that you’re selling.
Think of Away with Words as your translator. Let us ask the questions so that your customers don’t have to.
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